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Introduction to the Restaurant Business

Starting a restaurant will require a lot of effort. Also, the rate of failure can be very high. But success is also very possible.

In any business endeavor, success is relative. For you to ensure that you are on the right path towards success, you need to do things correctly. In starting a restaurant business, here are a few of the correct things that you can do:

Begin with a concept. This is one of the most important stages in your business planning. The type of your restaurant can be the reason it will succeed or fail. You can choose the one that is close to your heart, or to your stomach. The type of food, ambiance, and experience that you enjoy very much from other restaurants can be incorporated in your own.

You need to make sure that your preferences are also the preferences of the general public. Also, avoid going for themes that are the themes of several other restaurants in your area. Chances are, you will have so many competitors and there will not be enough customers to help your business survive.

Look into trends and market studies and decide which restaurant concept you will be willing to gamble with.

Survey the location. When choosing a location for your business, there are a few vital factors that the place should have. First, it should be accessible to potential customers. A more populated area is your best choice. It should be near residences, schools, or business establishments.

The surroundings should also be clean. Since you are to enter a food business, your customers will always look into the cleanliness of the place. And when your surrounding buildings and structures look presentable enough, it will positively affect the image of your business.

Another aspect will be the safety of the place. You would want to entice people to come to your restaurant. And there is a greater possibility that they will come if the place is safe than when it is potentially perilous.

Check requirements. There are local and national requirements that you might need to comply with. These may include health certificates, license to operate, environmental permits, and many more. To be sure about which papers you need to have when you apply for your business permit, you need to check with the local government of the location of your restaurant.

Do not be disheartened when you are tasked to come up with lots of papers. This can be the standard of most cities and as long as you are doing the right thing, your business will be at the right direction.

Gather funds. Of course, you need to have enough money in order to move on with your plans. You will need money in order to process your permits. You will also need a lot when you need to purchase or rent the building or land area where you are planning to put up your business.

If you do not have enough funds coming from your own pocket, you may apply for loans from banks and lending offices to fund your business.

4 Reasons Why Twitter Is a Waste of Time for Small Business Owners

We’ve all heard the hype: “you NEED to be Facebooking, Twittering, blogging and YouTubing if your business is going to survive in the next five years.”

But spare a thought for the humble small business owner, generally a one or two person operation, maybe up to five… time poor, money poor (GFC?) and with little computer education let alone a working knowledge of the internet and social media.

But with all the so-called ‘Social Media Gurus’ out there whose advice do you follow (even if you do have the time to invest in learning)…?

For many small business owners Social Media is the bane of their existence, a necessary evil they HAVE TO DO… just because everyone else is doing it. Yet, if they’re going to take time out of their busy schedule to ‘do’ Social Media how on earth are they going to make money from it, how are they going to get a return on their investment?

Social Media is full of wishy-washy slogans like ‘enter the conversation’, ‘meet customers on their terms’ and ‘let customers tell you what they want from your business’. How is a small business owner to make sense of any of this, let alone make money for their business?

Twitter is a much talked about Social Media website yet it could be the undoing of many small business owners that dare to spend their days ‘tweeting’, re-tweeting, following and hash tagging.

Here are 4 reasons why Twitter is a waste of time for small businesses owners:

1. Time – tweeting takes time, and what small business owner do you know that isn’t time poor? If you had a few hours spare each week to tweet, there are better ways to spend it.

2. Money – we’re all in business to make money, yet when it comes to social media a select few seem to know how to do it. We hear how Dell Computers made $4million on Twitter last year. Is Dell a small business? No. They have a huge team whose sole responsibility is to perfect their social media. But how is a time-poor small business owner going to make money from Twitter? They could hire someone but at what hourly cost? They have to make that back and more to make it even worthwhile.

3. Lead Generation Strategy – for a small business to run smoothly they must have one or more lead generation strategies. And when it comes to Social Media the same SHOULD hold true. Yet the majority of small business owners use social media randomly – a tweet here, a post there – but where’s the system? To make it work you need a strategy. Twitter is a place for you to build you ‘expert’ status. Credibility which leads to expert status takes time and what small business owner has unmetered time?

4. Customisation – Twitter allows you 140 characters per ‘tweet’. Sure, you can customise the picture on your profile, but who cares? Twitter allows zero customisation to give your business profile an edge, nor does it offer opportunity to capture business leads.

For small business owners who want a return on their Social Media investment they need a tool that can help them do that. They need a system in place to get the results they’re looking for and it needs to run on auto-pilot the majority of the time. If Twitter can’t offer this, what Social Media Site can?

The answer is Facebook. Facebook ticks all the boxes that Twitter doesn’t. With Facebook, Small Business owners can:

- invest little time, but with the RIGHT knowledge, can gain a financial return on the time they invest

- Invest little money aside from an upfront setup cost (assuming they hire an expert to set it up for them)

- Systemise a lead capture procedure that brings in qualified leads right to their email inbox

- Customise – as of March 10, 2011 Facebook offers customisation for anyone to insert a ‘mini-website’ within their Facebook Page which gives them full control over the content they place on their Facebook Page.